MAMA has steadily grown its status as the most influential music awards of K-Pop - expanding its appeal to global audiences beyond Asia.
The magnitude of MAMA's global presence: 540 million votes by fans around the world and 2.2 billion views of the award ceremony in digital content.
MAMA has evolved to become the cultural epitome of K-Pop music, celebrating the values of diversity and novelty and challenging prejudice and intolerance.
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