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CJ ENM - aT enter a business agreement for KCON and Global Hallyu content

Mar. 20. 2019
CJ ENM (CEO Heo Min-heoi) announced on the 18th that it had signed an MOU with the Korea Agro-Fisheries & Food Trade Corporation (aT) for KCON and global Hallyu content. The MOU was recently concluded at Parnas Tower in Seoul, in the presence of CJ ENM Head of Content Solutions Lee Sung-hak and aT Food Export Director Shin Hyun-gon.

This agreement was prepared with the purpose of promoting the excellence and utilization of Korean agricultural and fishery foods to consumers around the world through global events such as CJ ENM's world's largest Hallyu festival 'KCON', broadcast and digital content.

aT is promoting diversified policy projects to expand the export of agri-food from the development of export products to overseas public relations marketing for the successful entry of agro-fishery food companies into overseas markets. In particular, since 2013, K-Food Fair, a K-food festival that promotes Korean food culture such as fresh agricultural products, tteokbokki, gochujang (red pepper paste), ramyeon, and snacks to global visitors from various countries, has been held every year and has been well received by the local market.

With this agreement, aT plans to contribute to the spread of the Hallyu in food through global events such as KCON to be held in 2019.

The world's largest Hallyu festival, KCON, held annually by CJ ENM around the world, started in North America in 2012 and has been held in Europe-Middle East-South America-Oceania-Southeast Asia until last year. In 2018 alone, 414 companies participated and 257,000 visitors attended and enjoyed the event.