Leading entertainment company CJ ENM announced the appointment of prominent IT startup female executives as the new leaders for its OTT platform TVING and K-POP culture platform Mnet Plus respectively, to further push growth and innovate its platform business.
Choi Ju-hui has been appointed the new CEO of TVING, becoming the first female CEO in the Korean OTT industry. Choi has accumulated expertise in platform business, previously serving as CSO at the online fashion platform ‘W Concept’ and as CBO of the luxury e-commerce platform ‘Trenbe,’ where she oversaw business including strategy, sales, marketing and IT. Prior to that, she was part of the Boston Consulting Group, after which she moved to Walt Disney Korea managing the business strategy for Asia including the launch of Disney+ in Korea.
Kim Ji-won has been named Head of Mnet Plus Business. She has accrued expertise in new platform business development across various companies from major Korean conglomerates such as Samsung Electronics, LG Electronics and NCSOFT, to global IT companies like US-based Moloco and edtech developer Mathpresso, where she served as COO and CPO, overseeing operations such as profit model development.
Launched as an independent corporation from CJ ENM in October 2020, TVING became the No. 1 OTT in Korea due to its original content with a unique appeal. Meanwhile, Mnet Plus is a K-POP culture platform launched by CJ ENM last year. It provides K-POP content libraries and fan-artist interactive communities that CJ ENM has accumulated over the years, including Mnet Plus original IP, Mnet music content and KCON.