CJ ENM Marks KCON’s First Launch in Hong Kong With ‘KCON HONG KONG 2024’
Leading entertainment company CJ ENM successfully wrapped up ‘KCON HONG KONG 2024’ held at AsiaWorld-Expo in Hong Kong on March 30th and 31st with enthusiastic response from fans.
KCON HONG KONG 2024, which marked a powerful start for this year’s KCON, ended with enhanced K-POP fan-focused content and a spectacular show packed with global trends. This KCON is even more significant as it marked the first-ever KCON in Hong Kong. As the world's largest K-POP festival, KCON's first time in Hong Kong has garnered a lot of local attention. With the slogan of KCON this year, 'K-POP Fan&Artist Festival', CJ ENM will continue its evolution by diversifying the stages and expanding fan-related content so that K-POP fans can interact with their favorite artists in a more diverse and closer way.
The 45,000 people who gathered at AsiaWorld-Expo, the largest convention venue in Hong Kong, thoroughly enjoyed the festivities. More than 3.6 million people in 165 regions around the world also enjoyed KCON HONG KONG 2024 via the digital platform. From exclusive shows and stages unique to KCON to various booths and content offerings, the event provided an unforgettable experience. Diverse stage performances allowed fans to get close with their favorite artists, while artist booths and fan-related activities added to the excitement. The exhibition of artist-related props also drew crowds, and the various fan programs where K-POP fans can directly convey their hearts to artists provided global audiences with opportunities to experience and enjoy K-culture in many more ways.
KCON HONG KONG 2024 received great popularity for programs with fans, including ‘KCON STAGE’ where fans can enjoy up-close performances and talk shows by K-POP artists, ‘DANCE ALL DAY’ where fans can learn and enjoy K-POP choreography, ‘KPOP ZONE’ where various fan programs such as fan art contests and fan club booths are held, have gained huge popularity. Additionally, visitors had the chance to explore Korean traditional drinks and cuisine at ‘FOOD ZONE’ and immerse themselves in Korean tourism, dramas, and movies at ‘LIFESTYLE ZONE’.
KCON HONG KONG 2024 was hosted by aespa’s NINGNING, BOYNEXTDOOR’s JAEHYUN on DAY 1, and ZEROBASEONE’s SUNG HAN BIN and ZHANG HAO on DAY 2. They showcased their remarkable hosting skills and successfully engaged the audience.
The SHOW kicked off with HIGHLIGHT, who has long been loved by fans around the world, with their steady hit 'Shock'. Powerful performances by artists representing the fifth generation also attracted attention. TWS delivered flawless performances, drawing enthusiastic responses from fans, and BOYNEXTDOOR performed a song that was unveiled for the first time that hinted at the high quality of their upcoming album. xikers performed energetic performances, and YENA proved herself to be a global icon by performing her hit songs. WayV also showed their status as global artists, and aespa also delivered stunning performances for the night.
DAY 2 was opened by ZEROBASEONE with 'In Bloom'. TEMPEST then took the baton and showed a powerful performance, and JO1 heated up the stage with their songs that are gaining global popularity. VIVIZ, who have been driving a dance challenge craze, overwhelmed the audience with their spectacular stage. ZEROBASEONE, who performed the opening stage, reappeared on the stage and met their fans once again through wonderful performances. DAY6, who have recently made a comeback, performed a perfect stage with their new song and songs that have recently revived favorites. SISTAR19 brought nostalgia with their steady hits. As the last runner, ATEEZ made fans around the world enthusiastic. The two-day finale featured all performers joining together to sing KCON's signature song 'POPPIA', bringing the event to a dazzling close.
KCON also presented special stages that added to the spectacle. At the 'RE-Meeted Stage', a stage that covers K-POP hits, BOYNEXTDOOR covered BTS's 'Dope' and ZEROBASEONE performed Wanna One's 'Energetic'. For the 'Dream Stage' where K-POP artists and fans create a stage together, aespa performed 'Next Level' with fans on DAY 1, and VIVIZ created an unforgettable moment with 'MANIAC' on DAY 2.
Joon-beom Sim, Head of Music Entertainment at CJ ENM, said, "We are pleased to have successfully completed the first KCON of the year in Hong Kong. As a festival where K-POP artists and fans worldwide take center stage to create new experiences and diverse content together, KCON will continue to strive to reflect the present and introduce newness of K-POP."