The Broadway co-produced musical presented on July 25, 2019 by global producing company CJ ENM won the top three American musical awards, considered a prelude to the Tony, attesting to the excellence of the production.
The musical, which officially opened at the Al Hirschfeld Theater on Broadway in New York achieving a record-breaking box office success, was honored with two awards at the 86th Drama League Awards last July, after leading the pack of honorees in 11 categories at the 70th 2020 Outer Critics Circle Awards and five awards at the 65th Drama Desk Awards.
At the 86th Drama League Awards held on June 18, local time, the musical was honored with two awards, including Outstanding Production of a Musical and Best Featured Actor in a Musical (Danny Burstein). , which won awards in a total of five categories (choreography, stage design, costume design, lighting design and sound design) at the 65th Drama Desk Awards announced in early June, was honored with the most awards in a total of 11 categories (outstanding musical, director, choreography, orchestrations, actress, actor, featured actor, set design, lighting design, costume design and sound design) at the 70th Outer Critics Circle Awards announced in May. Due to COVID-19, this year's Outer Critics Circle Awards recognized the achievements of honorary winners rather than designating a single person/work in each category. As a result, the musical , the hottest new musical on Broadway in 2019, has firmly established itself as a mega IP by proving its artistic value as well as box-office success.
is a jukebox musical about the love between a singer and a young composer at the club ‘Moulin Rouge’ in Paris, France in 1890. It achieved remarkable box office success, earning US$1.72 million (about KRW 2 billion) in weekly sales on Broadway with just seven performances during the opening week of last year, ranking in the top 2 in weekly sales. Its success continued thereafter. The musical has been acclaimed by international press such as The New York Times, New York Post, TimeOut NY, The Hollywood Reporter and NY1. One of the best parts is a feast of famous songs that dominated their times, including the hit pop music reinterpreted from the original movie and 70 popular music hit numbers by Elton John, Sia, Beyonce, Lady Gaga ans Adele, on top of Fun's 'We are Young,' Police's 'Roxanne', and Madonna's 'Material Girl.’
Meanwhile, CJ ENM leading the Korean musical industry has participated in the global production of various musicals based on highly regarded works that have been loved worldwide such as , and . CJ ENM, which received a preemptive love call from Broadway at the early stage of planning and development of , has the proprietary right to perform in Korea for the musical as well as the right to co-produce first-class production performances in the U.S., London, and Australia, among others.