OnStyle’s ‘Get It Beauty Con X DIA BEAUTY’ wrapped up on the 5th (Sun) amidst the enthusiasm of 60,000 visitors.
'Get It Beauty Con X DIA BEAUTY', which was held at COEX Hall C for three days from the 3rd (Fri) to the 5th (Sun), amassed an audience of 60,000. A total of 221 brands participated, which is more than twice the number of the previous two occasions, proving the industry's interest. In addition, the number of related digital content views exceeded 10 million views.
'Get It Beauty Con X DIA BEAUTY' was held under the slogan of 'Beauty Vacation for You' with the concept of a beauty vacation that anyone can enjoy in the city center during the holiday season, so-called 'Beaucance'. In addition to various events such as product tutorials and unboxing, the leisure zone satisfied the needs of those who are interested in beauty and those who want to enjoy a vacation by taking a break.
In addition to the already established ‘Beauty-Life Balanced Zone’ and ‘Shin Saimdang Zone’ of the ‘Get It Beauty’ booth, the 'Skin Diagnosis Zone' and 'Personal Color Zone', where you can diagnose your skin condition and personal color, and the 'Makeover Zone', where you can receive one-touch hair and makeup services from makeup experts, were also popular and successful throughout the booth operation.
In particular, since this event was held with 'DIA BEAUTY', the active participation of DIA beauty influencers was noticeable. Calary girl, Yoon Charmi, Heizle, Roseha, Kim Dax, Kwak Tori, Sobong, Dasha Kim, Songnyang, Shantokki, Jo Su-jan, Aori, Dentist Lee Su-jin & Jena Lee, and The Suzy participated in the 'DIA Beauty Lounge' and 'DIA Beauty Booth', where visitors were able to directly meet beauty influencers they had only encountered through YouTube and experience useful content right in front of their eyes. Furthermore, Editor Baek Ji-soo and singer Kisum, who are on ‘Get It Beauty’, also communicated with the audience under the themes of ‘MINI Shin Saimdang’ and ‘Get It Beauty Con X Genie Music’.
The event received favorable comments from beauty brands. Avajar’s director Park Jun-kyu said, “It was rewarding to be able to interact directly with customers compared to other events where B2B-oriented exhibitions were the main focus. It will be of great help to future product development as we can receive immediate feedback through the opportunity to experience the product.” Makeprem’s manager Kang Su-jeong said, “It was an experience to feel the changing trends of young consumers. In particular, the active participation of male customers was remarkable, giving us a glimpse into the potential for the grooming market."