TVING, Korea’s leading streaming platform launched by CJ ENM, announced key changes to the streaming service aimed to enhance user convenience and diversify options. By optimizing the service for the best streaming experience, TVING continues to solidify its footing as the leading K-content platform.
The major upgrades and changes are as follows.
First, TVING is introducing new subscription plans so that users can have more options to choose from to better match their viewing habits.
- For the first time for a Korean OTT platform, TVING is introducing an ad-plan subscription priced ￦5,500/month, that will be available in the 1Q of 2024
- The platform is also offering FREE access to its 29 live channels (that includes major Korean channels like tvN and JTBC) to all TVING users, including those who haven’t subscribed to paid plans, starting December 1
- For the first time since the service launched as an independent corporation in 2020, TVING is increasing its subscription prices for new and existing users - detailed in the appendix of this release
TVING is also upgrading its platform features to enhance user convenience for the best content viewing experience, taking effect on December 1.
- A new download feature is introduced so that users can watch content offline
- All subscription plans will allow users to add up to 4 profiles
- The basic subscription plan will be available on TV devices as well
A TVING representative remarked “Through the expansion of new business models and upgrades in the subscription plans, TVING aims to build its unique competitiveness that matches the standard of the increasingly fierce global OTT market, and firmly establish itself as the No. 1 streaming service in Korea.”
TVING appointed Choi Ju-hui as its CEO in June and has since been focusing on growth strategies by strengthening its platform service.
TVING has an extensive library of original and exclusive content counting up to 6,000 episodes, as well as 160,000 works of films, series and documentaries. The streaming platform plans to maintain its competitiveness with an unparalleled content portfolio of large-scale series spanning diverse genres, unique variety shows and documentaries, and sports libraries in 2024.