The comprehensive entertainment channel tvN won the Silver Prize and the Bronze Prize in two categories at the world's largest promotional awards ceremony, 'PromaxBDA Global 2019'.
At 'Promax BDA Global 2019' held in Los Angeles on the 6th (local time), tvN won the Silver Prize in the 'ART DIRECTION & DESIGN: Total Print Package' category with the souvenir design for the <tvN Joy Festival 2018>, and the Bronze Prize in the 'PRINT: Promotional Card' category with the leaflet design for the <tvN Joy Festival 2018>.
The PromaxBDA Awards (Promax Broadcast Design Association Promotion, Marketing and Design Global Excellence Awards) is an awards ceremony that 'PromaxBDA', an association for promotion, design, and broadcasting PR/marketing, celebrates outstanding achievements in global marketing design promotions every year. More than 10,000 companies and experts around the world are active members of the association, and it is considered a prestigious award in the field of broadcast design.
tvN has previously won two awards in 2017 with <tvN10 Festival> MD product and <Society Game> outdoor advertisement, and in 2018, achieved the feat of winning three awards with moving posters and outdoor advertisements for <Prison Playbook>.
<tvN Joy Festival>, which was recognized at this year's awards ceremony, is a brand signature event that tvN has been showing since 2017, where it celebrates tvN's brand identity of 'Joy' with viewers through integrated marketing. In addition to providing uniquely decorated exhibition halls and various experiences under the theme of tvN's popular content, talk sessions with the cast and production teams are held to enhance communication and fun.
Kim Jey-hyun, CJ ENM's Media Channel Business Division, said, "I'm happy that tvN won two awards at the global awards ceremony 'PromaxBDA'. It’s great to be awarded for three consecutive years, and it feels even more meaningful as it is an award received with ‘Joy Festival’, a brand event of tvN. We hope that you will also be interested in the design and marketing promotions that <tvN Joy Festival 2019> will show at the end of this year."