The most-acclaimed
K-Pop music awards ceremony, <2021 MAMA(Mnet ASIAN MUSIC AWARDS)>,
brings global music fans together with K-POP, providing the venue for
interacting with people regardless of their region, culture, or race. Over the
past 12 years, MAMA has never relented in evolving and becoming the first
starter with a variety of endeavors, such as holding the first K-pop music
awards ceremony outside Korea, throwing the first awards show simultaneously in
three Asian regions (Korea, Japan, Hong Kong), and having the first awards
ceremony held at a dome concert hall.
Especially,
<2021 MAMA> brought together millions of voices from different regions,
races, and generations, breaking down the barriers of prejudice and respecting
each other’s worth and diversity. And also <2021
MAMA> put ESG in the spotlight delivering the message of ‘Make Some Noise, Make It Better’ to global
music fans.
As
the most-acclaimed K-Pop music awards ceremony, we fulfilled our social
responsibilities and spread our influence. We conducted a campaign of making
cheering tools using recycled materials to make it easier for everybody to join
in ESG activ[1]ities.
We also developed AR filter for Instagram bearing an ESG message which enabled
fans to create content on their own. Artists and production staff also
participated in part of ESG-campaign to make the world better. To minimize the
negative impact on the environment, we used fliers and notices made of recycled
plastic. And we reused the outdoor signboards that were about to be removed to
make cell phone cases to commemorate the event. At the backstage of the venue,
eco-friendly lunch boxes made of biodegradable materials were used and more
recycling bins were placed to facilitate recycling on the spot.
