Establishing a Virtuous Cycle Through Resource Circulation Activities

CJ ENM contributes to the practice of corporate social responsibility and sustainable development by establishing a virtuous resource cycle and spreading an eco-friendly consumption culture.

CJ ENM signed a resource circulation agreement with international organization ‘Korea Food for the Hungry International’ in 2023 and expanded eco-friendly consumption practices by donating company-owned assets to establish a virtuous cycle of resources. These efforts were part of our commitment to fulfilling corporate social responsibility and contributing to sustainable development.

In 2024, CJ ENM conducted a local economic cooperation program with ‘Goodwill Store’ to create jobs for people with disabilities. A total of 645 items donated by employees, were delivered to the MIRAL Gangseo branch of Goodwill Store, which is near to CJ ENM Sangam Office Building. This initiative contributed to creating job opportunities for persons with disabilities, promoted environmental protection, and generated social value equivalent to one month’s salary for a worker with a disability through the sale of reused goods.

Additionally, CJ ENM donates our products of carious categories including fashion, accessories, health supplements, and household goods to the reuse and sharing store operated by ‘Sharing Happiness’, a foundation certified by the Ministry of Employment and Labor. In 2024, with CJ ONSTYLE's sponsorship, the foundation opened the 11th store, the Wangsimni branch, in Seoul's Seongdong-gu, operating the store centered on CJ ONSTYLE donated items. Ten percent of the sales proceeds from donated items are allocated to the establishment and operation of additional stores. The funds also support the growth of social enterprises and assist vulnerable groups affected by natural disasters. Furthermore, the donation activities help reduce waste generated during inventory management and contribute to lowering carbon emissions.

CJ ENM would try our best to sustain green earth with our society where we live together by practicing various sharing activities and resource circulation activities.