In April 2023, CJ ENM invited 133 partners for shared growth to hold the event ‘Partners Club 2023’ at the CJ Human Resources Center in Seoul. The event was attended by executives and officials from 133 major partners in each business division, including fashion, beauty, living, and foods, and introduced CJ ONSTYLE's new business strategy ‘One Platform.’
‘One Platform’ strategy provides customized solutions to partners by organically combining CJ ONSTYLE's various sales channels such as TV home shopping, T-commerce, and mobile live. as partners could utilize CJ ONSTYLE's full capabilities, including content production, sales maximization, and marketing activities that contributes to partner’s branding. In addition, CJ ENM has prepared various systems such as win-win funds, R&D support, marketing education and promotion support, ESG support, consulting, certification support, and eco-friendly packaging. CJ ENM plans to expand the scope of support for partners such as strengthen competitiveness and stabilize the supply chain.
Starting with the ‘Partners Club 2023’, CJ ENM revised the CJ ONSTYLE's vision to "Only One shopping platform that grows with the brand and designs customers' valuable lifestyles." As the recent topic of the distribution industry is to secure as many brands as possible with loyal customers, it is imprinted as an attractive platform for partners and contains CJ ONSTYLE's willingness to provide customers with a differentiated shopping experience beyond price competitiveness.
CJ ENM CEO Yoon Sang-hyun said, "The One Platform strategy aims to provide partners with values that have never been experienced in any distribution platform, increase satisfaction, lead brand growth, and ultimately strengthen CJ ENM's competitiveness."