Earth Arcade 3 transcends tastes and has become a popular, widely distributed program with each season. In particular, Producer Na Young-seok and the cast's Give Me My Money challenge proved its explosive impact, garnering over 40 million cumulative views in a year. The key here is the "reversed structure" between Producer Na and the cast. The cast members lead the flow of the show, creating unpredictably entertaining moments. One can immediately grasp the relationships among the cast from the pre-released video alone, even without having watched the previous season. In this way, the Earth Arcade series has clearly imprinted the "characters" in the public's mind, effectively lowering the barrier to watching seasonal variety shows with a strong fan base. As a result, the show has been ranked among the top 5 variety shows since its launch in 2025, as an "easy taste of TV content" that lets viewers enjoy new seasons casually.

For Gen Z, the meaning of “seasons” goes beyond mere time and weather. As climate change blurs the boundaries between seasons, experiences once taken for granted as season-exclusive have become increasingly rare. Paradoxically, this shift has created a compelling reason to watch content “now, in this moment,” even in an era of streaming services where content can be consumed anytime, anywhere. With the perception that delaying viewing may lead to missing out, Gen Z has naturally begun seeking seasonal content.

TVING’s flagship franchise variety show, EXchange 4, is known among Gen Z as a dating show that captures the feeling of a “lonely fall and winter.” The key lies in the producer’s intention to align the release timing with the show’s seasonality. Designed to resurface in viewers’ minds as the air turns cold, the series became a timely topic of conversation when watched in real time. As a result, whether one or two episodes would be released each week became a talking point, alongside a surge of reviews, speculation about cast members’ exes, AI-generated reinterpretations, and expert analyses of the cast’s psychology—all generating sustained buzz. By opening a “space for empathy” where viewers could watch and talk about the right content at the right time, EXchange 4 set an all-time record for subscription growth driven by TVING Originals and ranked within the top 10 in soicial buzz for 17 consecutive weeks, solidifying its position as a flagship title on TVING.